(Source: The Blue Cross and Blue Shield Association) June 27, 2013 Health Plan CEO Chooses Community-based Care What type of plan does an insurance company president choose for his or her own care? Mike Reitz, president and CEO of Blue Cross and Blue Shield of Louisiana, is happy to share his answer. With all the access Reitz has to data, research and insight about every type of health plan, he has chosen a primary care-driven model of community-based care. That plan is Community Blue. When HMO Louisiana, Inc., a subsidiary of Blue Cross, introduced its Community Blue product, Reitz was one of the first to enroll. More than a year later, Reitz still talks about the care he receives from...
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