(Source: The Blue Cross and Blue Shield Association) IBC and Penn Medicine team to study medication adherence, genomic cancer, and more One study includes pill bottles that beep when it's time to take drugs Philadelphia, PA - June 26, 2013 - Independence Blue Cross (IBC) announces a new collaboration with Penn Medicine today on research initiatives into some of today's most pressing health issues. Current research studies are underway to: test new approaches to improve medication adherence for heart attack survivors; and understand how genomic testing can be used to improve clinical outcomes and lower cancer care costs. Future research studies are in the planning stage to: evaluate the...
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