BCBSGa to Sponsor Multimedia Initiative “Salud Es Vida” Campaign Will Provide First-Time Buyers with Up-to-Date Information ATLANTA--(BUSINESS WIRE)--As the nation prepares to expand access to health benefits through the implementation of the Affordable Care Act (ACA), Blue Cross and Blue Shield of Georgia (BCBSGa), HolaDoctor, Inc., and Univision Communications Inc., the leading media company serving Hispanic America, announced today a media partnership that will provide valuable information to Hispanics who will be eligible for coverage in the newly formed health insurance exchanges later this fall. Under the partnership, BCBSGa will be the exclusive health insurance sponsor in Georgia of...
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