Venice Regional Medical Center and two Charlotte County hospitals will join four others along Florida's Gulf Coast in taking the name “Bayfront Health” as part of a re-branding campaign for the Health Management Associates facilities announced Thursday. HMA, a for-profit, Naples-based company with hospitals nationwide, is applying the Bayfront Health label to its operations from Brooksville to Punta Gorda in a proprietary north-south swath along the Interstate 75 corridor. Included in the change are Bayfront Health Port Charlotte (previously Peace River Regional Medical Center), Bayfront Health Punta Gorda (previously Charlotte Regional Medical Center) and Venice Regional, which...
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