(Source: The Blue Cross and Blue Shield Association) Independence Blue Cross Launches "Live Fearless" Ad Campaign July 8, 2013 PHILADELPHIA, PA - Independence Blue Cross (IBC) introduces a new advertising campaign today, "Live Fearless," that demonstrates how IBC can help consumers with what they care about most: peace of mind so they can live their lives to the fullest and still count on having quality health care when they need it. The "Live Fearless" ad campaign builds on the success of the brand positioning and ad campaign "Changing the game," that IBC launched in 2012, at the same time it...
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