Highmark Health Services Extends Relationship With Healthways To Continue SilverSneakers® Fitness Program Through 2014 — July 15, 2013 › (The Blue Cross and Blue Shield Association)

(Source: The Blue Cross and Blue Shield Association) Highmark Health Services Extends Relationship With Healthways To Continue SilverSneakers® Fitness Program Through 2014 July 15, 2013 NASHVILLE, Tenn. - As part of its long-standing commitment to improve the health and well-being of older adult members, Highmark Health Services is extending its agreement with Healthways (NASDAQ: HWAY) to offer the award-winning SilverSneakers® Fitness Program to eligible members through 2014. SilverSneakers, the nation's leading exercise program designed to keep older adults active and healthy, has partnered with Highmark since 2004 and is available to eligible Highmark Medicare Advantage members...